The Happiness Center is a psychotherapy practice dedicated to helping adults, couples, and children navigate life’s challenges with care and expertise. My client is a solo practitioner specializing in depression, divorce, and men’s issues, and aims to provide a safe and supportive space for healing and personal growth. My client’s must-haves were a sun motif with humanistic features, a friendly and inviting typeface, and a warm color palette with blue accents. Our goal in collaborating on this brand identity was to evoke a sense of wellbeing, clarity, and confidence in the journey toward happiness. After a few rounds of revisions, my client was ready to publish their new brand identity in order to take their marketing efforts to the next level.