Aligned is a holistic and homemade home and body care line created for women in their mid-thirties to mid-sixties who are conscious about what they put in and on their bodies. My goal in building this brand with Whitney was to evoke a sense of relaxation, comfort, and femininity for the free-spirited woman. On her must-have checklist were a blue morpho butterfly, blue color palette, and a classic serif font for the primary typeface. The rest was up for my interpretation! After minimal rounds of edits, Whitney was thrilled with the final product and is now ready for her business to blossom!